Go to Market Strategy
I took a chapter out of Founding Sales and Traction to design a plan to establish awareness and acquire prospective customers. I used n8n and Mailchimp to optimize ad delivery and ran concurrent A/B tests on ads, webpages, and emails in an intense 2 month period to maximize the number of email subscribers.
The website was designed to cater the playful nature of board games and to utilize the game art to bring people in. Our landing page evolved based on performance metrics and had a single call to action keeping users moving forward on their user journey towards subscription and Kickstarter purchase.
Goals:
From game to product
I didn’t consider myself a hardcore board gamer until I started to launch the campaign. The community is full of passionate and helpful hobbiests who didn’t hold back their advice and feedback. I wanted to do the same as I joined groups including the Stumptown Gamecrafters Guild. I can be found at their weekly meetups in Portland. I’ve presented on marketing, game design, and the economics of publishing sharing stories from my journey with Alpenglow.
Building a Community
I didn’t consider myself a hardcore board gamer until I started to launch the campaign. The community is full of passionate and helpful hobbiests who didn’t hold back their advice and feedback. I wanted to do the same as I joined groups including the Stumptown Gamecrafters Guild. I can be found at their weekly meetups in Portland. I’ve presented on marketing, game design, and the economics of publishing sharing stories from my journey with Alpenglow.