Sean Gordon Wittmeyer

Senior Product Designer
Product Strategist
UX Researcher
Architect



About
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Experienced senior UI/UX designer dedicated to creating the next generation of powerful and intuitive tools for complex workflows. 

I combine my background as an architect and experince founding two startups with my deep understanding of data, business strategy, research, and product management to craft digital experiences and tools for the AEC industry.
Case Studies

Professional Work

Modumate - Go to Market Journey and Onboarding

Product Design, GTM Strategy, UX Research



I helped develop and implement a sales-first go-to-market strategy targeting residential architects and builders growing sales by 600% in the first 6 months. This was followed by the development of a self-serve sales model with a new marketing website, onboarding journey, and telemetry that led to the onboarding of over 6,000 customers in 6 months. 





From Advertisement through First Project

Goals:
• Identify high performing personas
• Reach 1000 paid subscriptions in the first year 
• Reduce churn post signup by 20%
• Establish an A/B testing process for marketing and app feature testing
• Reduce trainings demand with no increase in churn

As Modumate started to mature as a software platform we began testing the go to market strategy. Research helped us identify homebuilders as our primary ICP. 

We built on that and worked with the engineering and product teams to build out a tightly integrated onboarding funnel that started with social media advertising and guided users with webpages, notifications, emails, and app interfaces through training and modeling exercises to increase sales while reducing customer acquisition costs as the grew.







Finding our Market

After struggling to establish market fit with architects, we took a step back and created personas based on the 150+ user interviews and demos conducted over a 5 month period.  We categorized 6 personas into 3 categories: architects, builders, and developers. 

Crafting a User Journey

We identified that homebuilders were served by Modumate’s features and we adjusted the roadmap to focus on addressing pains coming from this research. Using Zapier, n8n, and Autopilot, we an integrated approach to user onboarding from the first advertisement in the awareness campaign to the landing page and user guardrails for the user’s first, second and third sessions increasing signups, demo bookings, and paid subscriptions.
 







Test, Iterate, Deprecate

We utilized the increase in signups to test a variety of experiments to help users jump from mobile to their desktop in the onboarding journey. Some experiments, such as the Go Code and text message reminders, worked smoothly but didn’t resonate with users who were not ready to move to their computer at the time they sign up. We stayed nimble and cut out what didn’t work.







Emails That Convert

The shift from mobile to desktop was mainly through email, using A/B testing to confirm its effectiveness over QR codes and magic links. Email was crucial for encouraging software adoption in the self-serve funnel, eliminating the need for demos by personalizing notifications.

Email designs were aligned with the app's aesthetic, serving as user-specific guides. These dynamically generated emails, informed by user data and journey stage, included direct links to projects, fostering user engagement and progress towards completing their first 3D project and exporting renderings. Not only did the emails lead to sales but they reduced the burden on demo and training calls.