I worked with leadership and spearheaded the development of a number of significant features that could diversify revenue streams for Modumate. I developed strategy and validated Marketplace as a way to expand our content library and partner with vendors in one feature release.
Modumate
Marketplace
Product Design • Solution Engineering • UX ResearchDiversification and Content
Building on one of the most requested features - the asset library in Modumate was expanded and provided users access to accurate premium models and accurate building assemblies from the top door, window, and other building supplies manufacturers opening up a new source of funding for the platform.
Role
As the product strategist for business development, I served as the intersection between the leadership, business development, and product teams. I oversaw the Cypress venture, conducted research, orchestrated workshops and shared findings with the C-suite and company staff.
Goals
Discover
Building a Sales Funnel
Modumate had optimized a sales funnel for our software users but we needed to build a new funnel for reaching out to vendors and onboarding them with white glove service. The presentation linked above was an example of how storytelling played a role in developing business relationships as a part of an end-to-end design strategy for the vendor marketplace.
Design
Building a Sales Funnel
Modumate had optimized a sales funnel for our software users but we needed to build a new funnel for reaching out to vendors and onboarding them with white glove service. The presentation linked above was an example of how storytelling played a role in developing business relationships as a part of an end-to-end design strategy for the vendor marketplace.
Deliver
Building a Sales Funnel
Modumate had optimized a sales funnel for our software users but we needed to build a new funnel for reaching out to vendors and onboarding them with white glove service. The presentation linked above was an example of how storytelling played a role in developing business relationships as a part of an end-to-end design strategy for the vendor marketplace.