Professional Work
Modumate - Marketplace
Product Design, UX Research
Building on one of the most requested features - the asset library in Modumate was expanded and provided users access to accurate premium models and accurate building assemblies from the top door, window, and other building supplies manufacturers opening up a new source of funding for the platform.
Go to Market Strategy
Goals:
• Grew an audience of 2600 followers in 2 months
• Achieved an ROAS of at least 9x (target was 4x)
• Raised $66k on Kickstarter in 30 days (222% of goal)
I took a chapter out of Founding Sales and Traction to design a plan to establish awareness and acquire prospective customers. I used n8n and Mailchimp to optimize ad delivery and ran concurrent A/B tests on ads, webpages, and emails in an intense 2 month period to maximize the number of email subscribers.
The website was designed to cater the playful nature of board games and to utilize the game art to bring people in. Our landing page evolved based on performance metrics and had a single call to action keeping users moving forward on their user journey towards subscription and Kickstarter purchase.